About Us

Dedicated to Helping Women Launch Successful and Meaningful Ventures

"The secret to getting ahead is to get started." - Lolita Carrico

Ready for Launch is a resource for entrepreneurial women to provide the tools, information and motivation to get that dream business off the ground or to grow and scale an existing business for long-term success and joy. Founded by entrepreneur and digital marketing pioneer Lolita Carrico, more than 200 women have followed the Ready for Launch program or worked with Lolita one-on-one — or both! — to make their passion-based business ideas a profitable reality. 

The Ready for Launch approach to business success goes beyond business basics, marketing advice and growth hacks. Most fempreneurs approach their own ventures with their minds AND their hearts, and their businesses are typically deeply personal and rooted in a passion or purpose that drives them. 

Ready for Launch helps women define their purpose, articulate how that purpose drives their vision and ultimately, we help women create long-term success that is financially and personally fulfilling.

Through advice, interviews, videos, one-on-one mentoring and online courses along with tools and resources the offer guidance and support no matter what stage of business a woman may be in. 

Thanks to our growing network of businesses and partners, we connect women with each other and with companies who will support them in their growth through discounted business tools, mentorship and  more. 

Our ultimate goal is to help women build their confidence, personal success and joy — and bring their unique businesses that the world needs to fruition. 

We look forward to partnering with you on your journey.



Leading email marketing and automation.



All-in-one business platform combining sales and marketing tools for optimal conversions.


WP Engine

Reliable, scalable and affordable web hosting.



Cloud-based small business accounting software. Send invoices, track time, manage receipts, expenses, and accept credit cards.