- Modules: 3
- Time commitment: 2-3 hours per module
- Subject: Marketing
What You'll learn
- Overview: What is PR and why it is a valuable marketing pillar. How to apply PR strategies that will grow your business.
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What About Your Business Will Get Coverage: Getting effective coverage that journalists and producers want to share with their audience comes down to pitching impactful stories that will get their attention to learn more. First, we'll go through exercises to uncover what parts of your business will get the most media coverage and grow your sales. Then, we'll craft your pitch to ensure it has the 4 elements every journalist or producer is looking for.
- Finding Outlets to Cover You: Once you've got the pitch together, how do you find outlets to cover your business? You'll learn how to find hundreds of journalists looking to cover businesses like your and how to start attracting media so they come to you first.
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Maximizing the Value of Coverage: As you start to get covered in the media, it's important to share the news the right way to get more press and to generate sales! You'll learn how to amplify any press coverage to maximize the reach by over 20x.
Course Description
PR – getting featured in magazines, news websites, podcasts, blogs and on TV – can have a dramatic impact on your business from awareness to skyrocketing sales. In this course, you’ll learn the key elements to know when pitching the media, how to write a press release that actually gets attention and the top 4 things you HAVE to include in your pitches to secure coverage. You’ll also learn how to find media outlets that want to cover you or your business and how to have a steady stream of media coverage that elevates your brand and positions you as an expert. Led by Ready for Launch founder Lolita Carrico, there is no better mentor when it comes to securing effective media coverage. For over 20 years, she has run a top public relations firm securing top media coverage for her clients, and also is featured in the media regularly herself — from Entrepreneur, to Forbes, to Business Insider and hundreds of TV news segments, radio and magazines.
You’ll also get fool-proof templates to use when pitching the media outlets that position you and your company in a way that journalists will be eager to learn more.
