What You'll learn
PR – getting featured in magazines, news websites, podcasts, blogs and on TV – can have a dramatic impact on your business from awareness to skyrocketing sales. In this course, you’ll learn the key elements to know when pitching the media, how to write a press release that actually gets attention and the top 4 things you HAVE to include in your pitches to secure coverage. You’ll also learn how to find media outlets that want to cover you or your business and how to have a steady stream of media coverage that elevates your brand and positions you as an expert. Led by Ready for Launch founder Lolita Carrico, there is no better mentor when it comes to securing effective media coverage. For over 20 years, she has run a top public relations firm securing top media coverage for her clients, and also is featured in the media regularly herself — from Entrepreneur, to Forbes, to Business Insider and hundreds of TV news segments, radio and magazines.
You’ll also get fool-proof templates to use when pitching the media outlets that position you and your company in a way that journalists will be eager to learn more.