In this final video and article in my series about how to convert web visitors into paying customers, I’m focusing on engagement to incite the visitor to at the least, share their email address and convert them to a customer. Lead generation is the critical first step to closing a sale, so once you have successfully driven the right traffic to your website, converting them into a lead before they move on is essential. As you may have learned, capturing that almighty and coveted email address can be a challenge. So, you want to offer value and quality – that you have to relay quickly when a visitor lands on your website – in order to close the deal. Forms, are a simple yet effective lead generation tool, when executed properly.
Typeform is a beautiful and simple yet powerful tool that allows you to create quizzes, polls and forms that engage your users across multiple platforms. They’ve got dozens of templates that are proven to convert or you can start from scratch. Beyond standard entry fields, Typeform allows you to create interactive elements to engage your users before asking them to share their information.
Once you’ve chosen a template or started from scratch, you can begin adding questions and various elements. Typeform’s powerful logic settings allow you to customize the questions a user will get based on their previous answers. Once your form is complete, Typeform offers integrations with pretty much every web platform available, or you can copy code to embed your form pretty much anywhere or share via email or social media. Most importantly, Typeform has powerful tracking and reporting functions so you can see how users are responding to your questions and what works, or what doesn’t work, to get to the desired result.