One of the first steps I help new businesses with is how to setup and landing page immediately to start generating leads — even if you haven’t gotten your business launched yet!
Setting up a landing page is an essential first step to getting your new business off the ground. Whether it’s a new product or consulting business or any business, the first marketing tool you need is a website and specifically a lead or landing page. You need landing and lead pages so that you can start gathering email addresses from interested potential customers. Must like a coming soon page, getting a website up with a form to capture leads is very simple nowadays. You can do it through your web host or a platform like WordPress or Joomla, or I like using services like LeadPages or Click Funnels, which offer robust tools and are optimized for converting visitors into subscribers and customers.
In this video, I demonstrate Leadpages, which offers a variety of different templates for landing pages. You can integrate them to your email provider like MailChimp so that you can then send out emails when you’re ready for launch or for pre-launch specials.
But most of all, you can get this done with literally a few clicks. You’ll have a landing page that’s ready to go in moments so you can start capturing leads.
Of course, once you have a landing or lead page setup, the next step is driving traffic to is so you can collect leads – head on over to this article: 5 Essential Strategies to Drive Traffic to Your Website for tips on how to successfully drive the right target audiences to your website.